Jesse Beery: The Most Famous Horse Trainer of All Time?
NEW: Spiral Bound Version of the Famous
“Prof. Jesse Beery’s Illustrated Course on Horse Training”
We’ve completed the printing of the new “Prof. Jesse Beery’s 8 Volume Illustrated Course on Horse Training” and it looks great!If you don’t already have the Beery books then you’ll want to get your copy soon of this new format printed with spiral binding.
I’ll discuss more about that below…but first let’s talk about Prof. Jesse Beery for a minute.
Many call Jesse Beery “The Most Famous Horse Trainer of All Time”.
Here’s why:
Back in the late 1800’s and early 1900’s there were a series of excellent horse trainers that emerged.Lots of well-proven and very useful methods were developed and many books were written on the subject.Things were different in that time – they used horses for everything then and learned to train and work with them as a necessity.
If you’ve been a student of horse training for very long you may have heard or read some of the works by Beery, Hayes, Carrol, Thorn, Youatt, and many others.
But out of this crowd was one lad who started working with horses at a very young age and continually studied them.He was unique in that he was able to start classifying horses and the training methods that would be required for each just by the shape of their heads.He fine-tuned his observations and training over many years of working with and training literally hundreds and, eventually, thousands of horses.
Out of this came his published works about the Four Dispositions of Horses.
Jesse was different.Through his experiences, observations and developing excellent, non-harmful ways of training, he mastered the horse training methods.
Jesse Hits the Circuit:
Jesse went on the road all over the U.S. giving shows under the big tent proving to crowds of hundreds his training expertise.He would challenge the locals to bring their hardest to train horses and he would work them right in front of the crowds.Books are filled with stories of these events.
Jesse then started the Beery School of Horsemanship in Ohio.He wrote his famous “Illustrated Course on Horse Training” along with many other books.But it was his horse training books that became famous.
These eight, small, blue books were sold as a mail order course starting back in the early 1900’s.They were sold as late as the 1960’s until the School of Horsemanship was closed.
I have had dozens of folks who have been around horses for a few decades write me and tell me about how they remember using Berry’s “little blue books” and how excited they were about reading and using them.
But the bottom line on each of these letters was this:“Beery’s methods always worked”.That’s a testimonial one doesn’t have to ask for.
This product sells itself.I have some of the original sales flyers that Beery used to send to his potential customers.Back in the early 1930’s the course cost about $34.00.He often had bundles of other books he would include such as his Saddle Horse course and Animal Breeding course.What would that $34.00 be in today’s dollars?
Hundreds of Thousands of Horses Trained:
Beery’s course has been responsible for training over 300,000 horses world wide.That, my friends, is an amazing number.That is why the claim has been made that he was the most famous horse trainer of all time.
His methods have been copied and used by many famous horse trainers of today. Many of what’s being called “natural horse training” methods are either a direct copy or an off-shoot of his methods.
Jesse also developed the Pulley Breaking Bridle that was proven to be so effective that many people just couldn’t believe it.It is still that way – we make them and sell them and you can read just a few of the many testimonials from very satisfied users of the pulley bridle on the website.
Now and then you can still find the little blue books in antique books stores, etc.Rarely can you find them in a complete set or in very good condition.In many cases folks have run across them in estate sales or even in a corner of the tack room in the old barns.
We Set Out To Reproduce This Great Course:
Understanding how well the course works and, knowing that the methods work just as well today as they did 100 years ago (our horses minds haven’t changed), we decided to re-print the complete Beery course.We have the reprint rights to entire training program.
I had professional writers re-type the entire course, book by book, and then had the original illustrations scanned and literally recreated the entire course using today’s technology.We initially created Adobe PDF files and sold the books as digital downloads.
But then dozens of folks asked if they could get a printed version of the books.So, I went to the printers and have printed two different books that included the entire Beery course, plus a couple extra useful books.I printed these as one big, thick book.They have sold well and now hundreds of folks have been able to take advantage of Beery’s methods.
But I still wasn’t satisfied.The book was difficult to use as a course – with its stiff binding it was hard to keep your place open, read, etc.So I went back to the printer and asked about other bindings.And I believe I found the best solution….
A Complete New Format With Spiral Binding
As I looked through my own library of other courses and of those I have seen in book stores, I found a common thread.Many study courses are printed with spiral bindings or put into a 3-ring binder.I liked the idea of a 3-ring binder but was afraid folks could loose pages over time.So, I opted for the spiral binding.And I’m glad I did!
The spiral binding allows much easier use of the course.It opens and lays flat and, in fact, can even be folded back on itself to take up less desk space or lap space.I had them put thick spacers between the 8 volumes so it’s easy to find each book.I had the pages reformatted some so they are easier to read.It’s like a complete new work.
I also printed the two bonus books separately and include them in the bundle.All three books are shrink-wrapped before they are sent to you.The two bonus books are “The Arabian Art of Taming and Training Wild and Viscous Horses” and “Breaking and Training Colts”.Both are excellent texts.
The new version is more expensive to print and bind but I truly believe that it is well worth the few extra dollars.Especially when you consider the potential use over many, many years.It’s a course you’ll want to hand down to your own kids, grandkids, a friend or the neighbor kid.
I have posted new pictures on the website for you to see the new book and bonus books.
Take a look…and get yours today.Your purchase is protected by our money-back guarantee so you can’t loose.
If you’ve been using the Beery methods, or if you start using the methods, please drop me a note with how it worked for you.I love to hear specific, real-life stories of how his methods worked.
Oh, by the way, I have talked to Jesse’s great granddaughter Beth Beery and will be arranging to talk to her father about some of the events of Jesse Beery’s life.I have heard some already and they are fascinating.I’ll convey some of that information in future emails or on the blog.
Enjoy the new course format.But most of all, study the methods and take control of your horses.Your health and safety, and the safety of those around you, are of utmost importance.Don’t take a chance around horses that are unsafe.Thousands every year get hurt, paralyzed or killed while handling and riding horses that are out of control.
All the best,
Charlie Hicks
P.S. Besides the new spiral bound Beery course we also offer the famous Pulley Breaking Bridle.Jesse talks about the Pulley Bridle throughout his course.You can read about it and order yours here:
P.P.S.If you’re also interested in the Legacy Horse Training Books on CD we still have a few left on closeout for $20.00.That’s 8 of the well-known horse training books on two CD’s in Adobe PDF format.We had them scanned, converted to PDF documents and put on CD.Add these to your horse library while you can still get them.These books are extremely hard to find now.
